Despite the fact that nature is beginning to reclaim a famed relic, I visualized this piece of history looking incredibly different. The idea came as I was researching for finals in a college class at OSUIT. The class was called, "Identity," and focused on corporate brands. We were challenged to present a new enterprise idea, or rebrand an existing one. I took this as my chance to imagine a rebrand effort of this speedway.
I have seen the phrase, "Bring back North Wilkesboro," in comments several times over the years. Until I dug deeper and researched, I never understood the obsession that fans seemed to have with this place. I knew it was popular, but my knowledge was limited to that. This all changed when I came across a YouTube video by