• JP

Junior's Burger Pit Stop

This identity is a racing themed restaurant concept. It is named and characterized by the late Robert Glenn, "Junior," Johnson.


Junior came from the foothills of North Carolina along with other NASCAR pioneers. During economic troubles of the 1940's, he began helping his family's liquor business at 14. It was highly illegal at the time however, per U.S. prohibition laws. This led to moonshiners modifying their cars to outrun federal agents, and eventually racing against each other in official, organized competitions.


Fast-forward several decades later, Johnson would own a team in the NASCAR Cup Series, and win 50 races him