Night Racers is a middle grade, and young adult science fiction novella I picked up and started writing again. I had originally started writing the first chapter at 13 years old, when our home computer crashed.
I discovered the recovery drive from the old PC over a decade later, and remembered the spark I felt, writing the story back at the younger age. I took this as an opportunity to relive some childhood memories, and begin a new marketing project connecting to a younger demographic at the same time.
The manuscript consists of the main character named William Scott, being recruited and trained to race in another world dimension. This dimension can only be traveled to, by accelerating to the speed of light.
He is assigned to represent earth, against an attacking civilization. The race was agreed on, to settle a dispute between the two sides. There are motorsports references, and mystery elements as well. The reader walks alongside William, while he unravels his tightly hidden family past throughout the story.
To maximize the outreach of the book, a promotional toy racetrack set is produced. It would be made and distributed by Carrera Toys Inc, as they are the leading manufacturer of electric slot car racetracks for children in this age group.
The racetrack set would appear in high-traffic retailers where families with children ages 8 to 14 frequent. Examples that come to mind are Walmart, Target, and perhaps literary businesses as well. For example, a retail display could be placed in Barnes and Noble stores nationwide, with the racetrack set, and the book being displayed.
Book publisher and dates to come soon. I'd love to know what you think in the comments!