KickBack is a specialty beer brand concept for an advanced Design Production class at OSUIT. produced by Nebraska Brewing Co. Midwest U.S. background, with a blue-collar primary demographic.
The visual grunge style of this concept reflects the, "blue-collar," clientele that it is intended to appeal to. Workers in mills, factories, construction, manufacturing, and other trades would resonate the most with these visuals; thus making it the effective
design decision to make.
The four flavors are Stout, Ale, Malt, and Lager. Each one has it's own color pallet, to convey a different variation of the message this brand is sending.